Anil Alur: Life is awesome…

Making our own mistakes

Doosro ke galtiyo se kya seekna ? Make your own mistakes ! We made them, some, we almost made them, some we realised early, some we realised late. Mistakes and learning from the mistakes have been part of our journey. It’s almost been a year and a half we have made plenty of them. I am jotting them down for my future references. All of these seems so obvious when we look back. My other team members may have few more to add.

• Never say “Hey they are big, they will never do what we do” Yes if they are big they can do anything to grow bigger.
• Don’t stock up too much. Make sure your manufacturing syncs with your marketing and sales.
• Choose the best employees that fits your bill, not the best available from the lot
• Try doing stuff yourself before you ask your employees to do it.
• Don’t try to sell super computers when all they care about is food and water.
• Early to market is a good thing. But too early to market, will make you struggle longer.
• We need a leader. Not just for the visiting cards, but for real.
• Be on time.
• When you are starting, reduce your monthly bills/monthly burnout . Being a miser helps.
• You may feel like giving up, DO NOT.
•  Stick to core values of the company and it’s founders. Don’t give them up for money or few immediate benefits. (Although we haven’t done this, we were tempted many times.)
• Don’t go by what papers or marketing brochures say, do your home work.
• Sales is the toughest and most important, everything else comes next.
• Know the legal stuff ! It’s not easy but comes in handy.

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  • I dont think we have enough time to make all the mistakes. Isnt it a good idea to learn from others mistake?

  • @thej I wish running a business was that easy! But there are some mistakes that you learn only after you have done it :) Remember 10th n 12th exams ?

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