Archive for the ‘BOP’ Category

Ground realities ! Cheating the poor.

I was in a place called Shringeri this weekend to visit a very old friend of mine. He happens to run a small printing press in this small town which is just two streets in width. He is the local reporter, a deal-maker and person who helps people file RTI. So this person took me [...]

More »

Market research of BOP and LED lighting

After writing the blog about rural market for lights. We decided to do a market research. We choose rural regions close by to our place. It was round 1 of our market research. The villages were already electrified and were connected to grids !!! They do have regular power cuts but our research was [...]

More »

Things the BOP market needs

This is my first blog in the series. This series will deal with services and products that the BOP needs. Here we go…The most hottest product sold in the rural market are the high efficient white LED based light. Either powered from AC or a solar panel. This has given raise to few startups dedicated [...]

More »

Mobile phone to close digital divide

Mobile phone are very popular in rural India. Probably they are the best technology ever made for BOP. As I said in my previous blog illiteracy is the greatest challenge for using PCs in rural regions. No wonder there is an obvious solution to keep use computers with a different GUI.May be PCs are best [...]

More »

Closing the digital divide one step at a time

We have seen lot of articles about the existing digital divide between the urban and rural India.But why do we talk about the digital divide when rural regions lack even the most basic of basic requirement like light,water,food…..Now lets go back to the basics. Computer, they truly amazing. Can do wonders. Change your life style. [...]

More »

Impact maximization : One more piece of bread

The idea is pretty simple. Maximize the impact for a single family. It’s a small village. Every extra penny creates a story. Every person talks about the story. Within a short period you have more people asking for your product or service. In most cases it very easy to see the impact. A single [...]

More »

Indigenous product

When I started digging the web for renewable energies for the world’s poor, I came across lot of innovative ideas. The ideas were just great. Hats off to the brains behind them. They said: “We have created ’something’ that can help the world’s poor and this system can be built from indigenous materials.”
Now take [...]

More »

Getting ready to change the world

You have a great new product that you think can change the lives of world’s poorest. You are all set to move to Africa or India and start selling. But few months into the business it gets harder and harder to sell. Say you have a perfect product that gives almost [...]

More »